Progressive Web Applications by Mixed Media Ventures
Progressive Web Apps by Mixed Media Ventures Progressive Web Applications are a true evolution of the mobile app industry. You’re typically used to seeing iPhone and Android Apps that reside in the Apple App Store or Google Play Store. So, what is a Progressive Mobile App (PWA)? A Progressive Mobile App or PWA is really […]
Seven Things to Remember About Sending Push Notifications
A huge advantage in mobile advertising or marketing is Timing. Mobile makes it possible to deliver messages and push notifications at the exact time when there is a higher chance of inspiring your audience to take action. However, that “best time” often varies to a large extent among apps. The factors responsible are audience, content, […]
Leveraging Data to Craft Customer Centric Push Notifications
Leveraging Data to Craft Customer Centric Push Notifications our push notifications need to be customer centric. The type of message you send a dormant user isn’t going to be the same as the one you send to an engaged user. In order to understand your users better and know where along the app behavior spectrum […]
Better Push Notifications Your Customers Want – Part 2
In Part One of “Create Better Push Notifications Your Customers & Prospects Want to Receive” we talked a bit about being prevalent and relevant to your prospects and customers when they are mobile as well as defining the four types of users that might use your mobile website or mobile application. In Part Two, we’ll […]
Create Push Notifications Customers & Prospects Will Love Part 1
Here is an old statistic (by Internet Standards). In 2014, mobile commerce grew by 47% percent, and revenue from mobile commerce will equal 50% of all digital (online) commerce in the United States by 2017. Meaning, half, of all E Commerce will be mobile whether to purchase products or services. We’ve reached a point of critical […]