6 Ways to Improve Your Facebook Business Page Organic Reach
It is every marketer’s dream to ultimately drive traffic and sales at will. But it would be nearly impossible to achieve this goal if the marketer is unable to place the product or service in front of their ideal audience or customer. Facebook – the world’s largest social media platform – is a great marketing […]
6 Tips For Increasing Your Website’s Organic Search Reach
Each year, the online space becomes more competitive and busier as thousands of entrepreneurial individuals and groups unveil new businesses. What still remains constant is that for these businesses to thrive, they must rank well on Google’s search so they can be seen by online users. While it is possible to reach these audiences through […]
Why Reputation Management is Critical to Your Online Brand
Thanks to the digital world, businesses can now enjoy greater exposure and better position their brand for success. One of the exciting features of the online space is that customers can now share their experiences with others on social networks. While the positive feedback of these customers can help in the growth and success of your business, […]
Why Keywords and Keyword Optimization is Relevant to your Content Creation
Keyword research and content creation are in most cases, treated as separate entities. Although they both require different skill-set, they are equally integral to the success of any content marketing strategy. While some bloggers, writers, and business owners shy away from keyword research and usage thinking that it could affect their creativity, Google’s algorithm updates have constantly proven […]
How to Write Blog Posts that Promote your Business
Creating captivating and engaging content used to be a choice. Individuals and companies could decide to use blogs and articles to attract target buyers and compel them to make purchases. Not anymore. Writing blog posts is no longer optional these days. It is now crucial to an effective digital marketing strategy. To build trust, direct attention to a specific […]
What is Facebook Zero and Why You Should Take Advantage
On January 11, Facebook published an announcement that sent the social media world into some sort of frenzy. Different words and phrases such as “apocalyptic” and “end of days” were used to describe the latest development. As more information has now been made available several months later, the effect of this announcement on brands and their pages […]
2018 Mid Year Social Media Strategies to Grow Your Business
2018 is in full swing, it’s June, although you’d never know it with the weather the way it is. However, I digress. If you don’t have a handle yet on how you’re going to craft the rest of your year from a strategic perspective or have a calendar in place yet, it might be time […]
4 Reasons Why PPC Advertising Could Be Perfect for Your Business
Four Reasons Why Pay Per Click Advertising May be Right for Your Business There is fierce competition for search engine visibility in the digital marketing space today – an enormous reason is that small, mid-market, and enterprise businesses must stake their claim and ensure their presence is felt online to grow their lead generation and […]
Think Sales Funnel Pages and Not Just Web Pages for Your Website
Thinking Sales Funnels and Not Just Pages of Your Website As an entrepreneur and business owner, you probably invest a lot of time in the value your marketing strategy offers to your business. More so, you also realize that the ultimate goal of your marketing strategy is to produce leads and sales. Without an effect marketing […]
Why Your Website Needs SSL Security before July 2018
Why Your Website Needs SSL Security before July 2018 Although Google has continued to push webmasters to make their website “HTTPS Secure”, websites considered “not secure” have been given a fair chance to compete – until now. But, effective July 2018, Google will be taking security to another level – all “HTTP” websites will be […]