Sales Statistics to Help You Change the Way You Sell
Sales can easily breed complacency if you are not careful—especially when you get into a routine and deal with primarily with a stable and regular client base. But the slightest shakeup in a company can send you scrambling to keep your clients. Here are 10 sales statistics every salesperson should know so that you are […]
Why Use A Digital Agency To Grow Your Small Business?
What is a Digital Agency? If you’re not used to working with one, the name alone can sound confusing, and scare you away from even exploring what a Digital Agency can do for you. There are several definitions of what a Digital Agency is, and having a good idea of what that definition is will […]
Seven Things to Remember About Sending Push Notifications
A huge advantage in mobile advertising or marketing is Timing. Mobile makes it possible to deliver messages and push notifications at the exact time when there is a higher chance of inspiring your audience to take action. However, that “best time” often varies to a large extent among apps. The factors responsible are audience, content, […]
Small Business Social Media Trends: A 2016 Retrospective
I thought this a fitting post for Groundhog Day (ala Bill Murray), and we can look back and reflect on what happened in social media in 2016. Social media is always in a continuous state of flux. Staying up to date on social networking platforms can be difficult. A lot happened in the world of […]
Generating More Positive Reviews for Your Small Business
One of the strongest ways of attracting more customers today is through positive online reviews on Yelp, Google, Home Advisor, etc. depending on your business type. Whether you believe it or not, reviews can dramatically influence the customer decision making process whether to pick up the phone and call you or not. 84% of people […]
30+ Important Mobile Stats You Should Know
Over 36% of mobile subscribers use iPhones or iPads to read email and 34% of subscribers only use mobile devices to read emails. (Informz) 80% of internet users own a smartphone. (Smart Insights) 48% of consumers start mobile research with a search engine. (Smart Insights) 33% of consumers start mobile research with a branded website. (Smart Insights) […]
Five Reasons Your Small Business Needs a Social Media Strategy
Why Your Business Needs a Social Media Strategy A social media strategy outlines how your small business will utilize social media to communicate with its target audience as well as the devices it will use to accomplish this. At an essential level it’s a basic statement of plan, illustrating the objectives and quantifiable goals for […]
Why Blogging Is Crucial for Your Small Business and Website SEO
If you are operating your own small business or businesses, odds are you are thinking or have thought about whether blogging is justified regardless of the time and effort it requires. The simple answer is a resonating, YES! Blogging is a generally simple, modest approach to optimize your promoting or marketing endeavors, direct people to […]
Solve Customer Problems, Don’t Sell App Features Only
Why Small Businesses Don’t Buy Mobile Apps? You’re selling features and not benefits Small businesses are notoriously late adopters of technology Businesses are more comfortable buying products they understand So tie the app to marketing channels that small businesses know to work! Solve Marketing Problems, Don’t Sell Mobile Apps Sell more Facebook fans and activity Sell […]
25 Guidelines of a Successful Small Business Website
I wanted to take a moment to list my guidelines for producing, developing, maintaining, and maximizing the productivity of a proper website. There are several aspects to be mindful of on this list. Some of them tend to get neglected upon creation of a new website. To make this article reader-friendly, I’ll refrain from going into a […]